Creating scalable impact can be tricky when a personalised solution is required for each family. Over the past two years, every workshop, home visit and the over 1500 parents we have worked with individually have helped solidify our approach toward building a meaningful solution for low-income families.
Our parent-centric solution focuses on parents as agents of change, and strives to empower them to transform the lives of their children through an effective combination of workshops, support visits, localised content, and proprietary technology. The compelling engagement rates from our last intervention cycle are testament to our nuanced understanding of this problem.
Workshops as Excellent
Parent tech engagement
rate per Meraki activity
Engagement in the context of parents means an increased awareness of their child’s development needs. An increased awareness, in turn, boosts self confidence, and improves their effectiveness as parents, ultimately improving the home environment.
Here is a deconstructed view of what progress with engaged parents looks like:
Awareness of their own child's developmental needs
Awareness of steps to improve language development of child
Articulate impact of their stress on their child
Parent's self-confidence about parenting
"Yahan par kaafi kuch seekhne ko milta hai humare aur bacche ke liye. Ab bacche ke saath time bitati hu toh mere bacche mei bhi phele se kaafi farak aaya hai. Abhilasha ne naye shabd bolne seekhe hai. Phele aadhe akshar bolti thi bass par ab poora bolti hai aur mei khud bhi ab kahi baat karne se ghabrati nahi hu."Ruby Devi, mother of Abhilasha
India, Free of Child Neglect
During our first two years, urban/peri-urban slums and villages in the periphery of New Delhi such as Gautampuri, Pilanji and Govindpuri introduced us to some wonderful families. The time we spent interacting with parents strengthened our intervention and demonstrated significant impact. These centres represent thousands of urban/peri-urban slums, villages and millions of families across India, where parent-centric interventions can radically improve their situations.
Driven by initial success, we are now confident of scaling this intervention across the country. Because ultimately, a nation of engaged and aware parents, means an India, free of Child Neglect. A mission we are determined to achieve by 2030.